About True Footage

Our Mission

We're committed to removing barriers and creating a seamless valuation experience that elevates appraisers, lenders, and homeowners. We’ve set a new standard for appraisal excellence—combining deep industry expertise with a commitment to quality and consistency. By combining years of valuation expertise with in-house innovation, we’re equipping internal and external appraisers across the country to stay ahead in a rapidly evolving industry.

True Footage stands out in the industry with its groundbreaking tech-enabled appraisal services for both in-person and desktop appraisals. Our proprietary software platform - including tools like TrueTracts, Spark, and Synapse - streamlines the appraisal process by enhancing efficiency, objectivity, and market analysis. These solutions provide industry-leading support for appraisal adjustments and market trends, making valuations faster, more credible, and more reliable.